Welcome to IWIPS 2010
Growing Global Design Communities
IWIPS 2010, a unique global design forum, comes to London, England, 7 – 10 July 2010 for its 9th international conference.
IWIPS 2010 will explore the issues of Growing Global Design Communities. These communities offer the possibilities for technology to transcend cultural boundaries and meet the challenges presented when developing products for a global marketplace.
IWIPS 2010 brings together researchers and practitioners to generate and exchange interesting and useful insights on embracing intercultural awareness and internationalisation best practices in technology development.
IWIPS 2010 features a variety of keynotes, presentations, breakout sessions, tutorials and social events to facilitate international networking and information exchange.
Keynote Speakers
Kath Straub, PhD
Usability.org; formerly Chief Scientist / Executive Director at Human Factors International
The Psychology of Persuasion: Principles without Borders
It is not just technology that is evolving - consumers are evolving. Today's consumers know more, do more, and expect more and interact differently. In this talk, the consumer ecosystem, how business-to-consumer communication is changing and how culture influences consumer behavior is explored.
Profile
AbstractLiam Bannon, PhD
Professor at University of Limerick, Senior Researcher at Lero, The Irish Software Engineering Research Centre
Glyn Meek
Information Technology Consultant; and Owner Software on Sailboats
Organizational “Make-Up” - The Impact of Blending People, Places, and Technology
“Our industry has always focused on multi-culturalization of technology products, and as we move into an increasingly global and polyglot commercial community, this work becomes increasingly important.”
Charles Ess, PhD
Guest Professor, Department of Information- and Media Studies, Aarhus University (Aarhus, Denmark – 2009-2012).
Designing the Self? Notes on Communication, Technology, and Self/Identity
Networked communications foster a new sense of identity - the “networked individual” or “smeared-out” self.
